About: Ding Accounting

Christina Ding, founder of Ding Accounting

Christina Ding Founder, Ding Accounting

Running a sole trader business or a small company is hard enough without wondering if your bookkeeping is right, or whether HMRC is going to be a problem. That's what I deal with, so you don't have to think about it.

I'm Christina. Before starting Ding Accounting, I spent 25 years working as a Financial Controller in established businesses with proper finance teams behind them. That's where I learned what good bookkeeping and reporting actually looks like, and what it takes to trust your own numbers.

Most sole traders and small businesses don't have that kind of setup behind them. Not because they don't need it, just because a full finance team isn't something they can justify. Ding Accounting brings that same standard of work to businesses that size, at a price and in a way that actually makes sense.

I am not new to this level of work. I spent 25 years doing it full time, inside one business at a time. Working for myself now means you get that same level of attention directly, instead of being passed to a junior at a firm juggling hundreds of clients.

That is what Ding Accounting is built around. Bookkeeping, VAT, Self Assessment, Corporation Tax, CIS, and Companies House filing, handled properly and explained in plain English. When you email or call, you are speaking directly to me. The person you meet at the start is the person who does the work.

Background

Twenty five years in finance, now working for small businesses directly

25+ years

Financial Controller

Led finance functions for project based businesses, managing reporting, cash flow, and the financial decisions that keep a business running.

Completed

ICB qualifications in tax and bookkeeping

Completed ICB Level 4 training in Self Assessment and Corporation Tax, building on decades of practical finance experience with formal bookkeeping and tax credentials.

2026

Ding Accounting founded

Started an independent practice to bring that same experience directly to sole traders and small business owners across Bournemouth, Dorset and the South of England.

Credentials

Properly licensed, properly insured

ICB Licensed Bookkeeper

Licensed by the Institute of Certified Bookkeepers to practise as a professional bookkeeper. Practice Licence No. 25151, verifiable on the ICB Find a Bookkeeper directory.

Registered Tax Practitioner

Qualified and licensed to prepare and file Self Assessment and Corporation Tax returns.

AML supervised

Registered for Anti-Money Laundering supervision, as required for all UK accountancy and bookkeeping practices.

Professional Indemnity Insurance

Fully insured, so your business is protected as well as your peace of mind.

25+ years commercial finance

Decades of hands on experience in financial control and management, not just qualifications on paper.

MTD ready

Set up and ready for Making Tax Digital, so you are covered as the rules change over the coming years.

A good fit

Who I work best with

✓

Sole traders

Who want their bookkeeping and Self Assessment handled properly, with someone who explains what is going on along the way.

✓

Small limited companies

That need reliable year-end accounts and Corporation Tax handled on time, without paying big firm fees for it.

Probably not for you if

You need statutory audit services, complex international tax advice, or a large in-house finance team. I am happy to point you toward someone who can help.

Outside the office

Based in Bournemouth, and probably out walking

When I am not working through a client's books, I am usually out with my two German Shepherds, Maverick and Barney. Dorset is a lovely place to run a business and an even better place to switch off from one.

Based in Bournemouth, working with clients across Dorset and the South of England.

Two German Shepherds, Maverick and Barney, who make sure I take a proper lunch break.

Direct and to the point on a call. You will get a straight answer, not a sales pitch.

Straightforward accounting for people who'd rather be running their business